As a marketing professor and researcher, I believe academic insights should inform public conversations. My commentary explores the intersection of business strategy, social justice, consumer behavior, and public policy—bringing evidence-based perspectives to pressing societal challenges.
Published In
2026
Auburn Should Build Its Future With Its Faculty, Not Around Them
When a Map Becomes a Literacy Test
The 15-Hour Work Week Never Arrived. What Educators Can Do Now.
Here's How to Help Gen Z Conquer Its Fear of Talking
Published in the Washington Post Opinions section as part of a reader response to Maryellen MacDonald's op-ed on Gen Z, phone addiction, and the declining art of conversation.
How Do We Get Gen Zers Talking? We Engineer It
Soft Skills Become Hard Currency in the Age of AI
2025
Why DEI is Caught in a Spiral of Silence
2024
How Trump's Emotionally Charged Messages Overpowered Logic
Logically Speaking, There's No Reason Not to Pool Our Money to Cover Health Costs
2023
Student Loan Forgiveness: Striving for Equity Not Equality
This Generation Can Make Sustainability Pay Off (page 14)
Americans Are Unfairly, Unjustly Subjected to Gun Violence. Is That Discrimination?
2022
Why Some Civil Rights Are Conserved and Others Earned
Sales Pitch
Published letter addressing professional sales stereotypes and career challenges in door-to-door selling.
With Transgender Athletes, 'Reasoned, Considerate Logic' Replaced by Wild What-Ifs
2021
In Discussing Race, Open Mind is Best Way to Overcome Default Setting of 'No'
The 'Social Proof' Behind the Success of Vax-a-Million
Drop 'Logic, Emotions, and Heartstrings' to Convince People to Take Vaccines. Let's Go with Money
Media Mentions
When others write about my work
Helping Africa Reach Its Global Supply Chain Potential
Feature story on the Auburn team's academic outreach mission to improve Africa-based supply chain research, following the 2024 CARISCA Supply Chain Research Summit in Accra, Ghana. Includes extended quotes from Colin on the role of research in driving economic transformation across the continent.